Ways They Consume Social Media
From the research I have collected I now know that our target audience (25 to 40 year olds) use social media completely different to us. Our target audience watches television predominantly (35%) However they also use their compute (30%). Only 7% of people use a handheld device and/or a mobile phone.
When 25 to 40 year olds are on a computer 24% of them are using email and 29% are just using the computer for general office use. Only 1% of our target audience uses a computer for things such as YouTube videos. And to add to that only 2% use it for watching DVD’s. |
Only 13% of 25 to 40 year olds use their mobile to access the internet, this means that 87% of people use their computer instead. We also know that 15:00 hours until 03:00 hours is the prime time of television watching for our target audience.
Our target audience lies 2nd in the category for the amount of people with access to internet, the highest being 41-54 year olds. Although our age range is 2nd to upload things to the internet they still don’t do much of it.
34% of people watch television, whereas 46% of people use a handheld device, however this is not specifically for media. And is most pointed at emails. Finally 10% of our this age range uses the internet to watch videos which is an important factor in planning and our pitch. 78% of people use it for the internet.
Our target audience lies 2nd in the category for the amount of people with access to internet, the highest being 41-54 year olds. Although our age range is 2nd to upload things to the internet they still don’t do much of it.
34% of people watch television, whereas 46% of people use a handheld device, however this is not specifically for media. And is most pointed at emails. Finally 10% of our this age range uses the internet to watch videos which is an important factor in planning and our pitch. 78% of people use it for the internet.
Buying Habbits
I now know that 25 to 40 year olds spend the most out of the possible 3 age ranges in the Consumer expenditure survey 1998. Spending £2,120 on entertainment alone. This means that our target audience are most likely to be buying our products out of all the other age ranges.
We also know what films people like to watch and which gender watch them. Films like Fury, interstellar and Godzilla are predominantly watched by male audiences whereas films like Paddington, the muppets and maleficent are all watched by female audiences. The films with the highest percentage of our age range watching are films like Dracula, Non-stop and The wolf of Wall Street. Also 25% of people who watched The Lego movie were 25 to 40. It would be a good idea to look at all of these movies and analyse their storylines and how the story is developed. |
Personality Traits
I researched what types of personality's the ages of 25-40 have, from my research i found that this was most common
- Be an effective listener
- Avoid sarcasm
- Avoid vanity
- Don't attempt to flatter forcefully.
- Don't interrupt conversations.
- Stop finding fault everywhere and complaining. Conversations should be just and productive. stop giving unwanted advice.
- Personal problems should be tackled by yourself. Sharing should be conscious and controlled.
- Don't try to be superior by talking about things deliberately that other people don't know of.
- Maintain your Posture and be well groomed also Hygienic.
- Develop a talent.
Typical Hobbies
- The majority of leisure time for both men and women was spent consuming mass media, for example, watching TV, reading or listening to music (16 hours and 25 minutes per week for men and 14 hours and 25 minutes for women).
- On average, men spent more time per week on sports, hobbies and computer games than women (four hours and 30 minutes and two hours and 30 minutes per week respectively), while women spent more time doing social activities (four hours and 30 minutes compared with three hours and two minutes per week for men).
Social Activities/Lifestyle
From my research I found that women around the age of 30 usually take part in:
Learn a Language,
Wine,
Gourmet Cooking,
Gardening,
Yoga and Medication,
Painting,
Ghost Hunting.
From researching this I will try to include little subliminal messages that relate to the hobbies and activities listed above.
Compare this to what males usually do in there spare time at the age of 30:
Computer programming.
Beer Brewing.
Golfing
Motorcycling.
Cooking.
Wood Working.
From researching this I will try to include little subliminal messages that relate to the hobbies and activities listed above.
Learn a Language,
Wine,
Gourmet Cooking,
Gardening,
Yoga and Medication,
Painting,
Ghost Hunting.
From researching this I will try to include little subliminal messages that relate to the hobbies and activities listed above.
Compare this to what males usually do in there spare time at the age of 30:
Computer programming.
Beer Brewing.
Golfing
Motorcycling.
Cooking.
Wood Working.
From researching this I will try to include little subliminal messages that relate to the hobbies and activities listed above.
Buying Habits
Overall from my research I have learned that Men and Women from the age of 25-40 use email to communicate with each other, this would be the best way to gather responses from this age range which would mean I could portray the information I receive into my production.
The main reason I would need to do this would be to gather information from that age range and using emails to communicate with them would be the best as my research shows that emailing Is the main way of communication.
The main reason I would need to do this would be to gather information from that age range and using emails to communicate with them would be the best as my research shows that emailing Is the main way of communication.
Focus Groups
From all these focus groups I found out what they watch and where they watch it. I learnt how much they spend on the entertainment and used all this information to change how i plan my production. The answers i have recieved from doing these has helped me to plan and finish my research better. For example one person said they like realism this enables me to research more about realism in the codes and conventions in the next couple of weeks. Another point was made that the target audience like to be able to watch films where ever they want when they want and they want quick and easy accessibility to these films. This has helped me come to the conclusion to put it on youtube as you can watch it anywhere at anytime.
Personal Analysis
Short Film
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In this production the main technique that is being used is the use of sound and music, for example at the beginning there is a black screen and all we hear is foot steps on a sandy roadside, this film is about a girl walking along the road side and the main way they have portrayed the plot as a thriller is threw the use of sound, throughout the story there are lots of different sounds that have been recreated in the Foley suite,
From this production I will use lots of prerecorded sounds that we create in the sound studio which I will add into the editing timeline which will cause the sounds to be more precise and empathetic. Another technique this production used well and that I will take into my own production is the use of camera work, the use of camera work is used to create one-take clips that are used to create a tense atmosphere which makes the end product amazing and makes the viewer want to watch on, From this I will try to make one or two, one-take shots so that I have a similar outcome of emotion as the short film did which is a main reason for credibility. From my research this production links to what the target audience wants to watch, for example from my research I found that the viewer wants to watch something that is unexpected and will make you think what is happening, this is used well in he film roadside, as you don't know what has happened to the girl and what is going to happen, from this production I now know that I will need to add twists and bend to the story line so that it is not 100% clear so the audience has to discover what is happening. |
This production has a good use of sound, you can clearly tell that most of the sound is recorded after in a studio as it doesn't fit 100%, unlike other films this production focuses on lighting and how it represents the current mood, at the beginning the opening scene is white and happy but as it cuts to the janitor it turns very dull and orange which represents its warm but boring at the same time. From this production I have learnt that we will need to change the colouring of the picture in the editing process because we will need to show what is happening, the affect that colour correcting throughout the whole production which causes the final product to look warmer and more pleasing.
Furthermore I will take the use of tracking shots into huge consideration as they help tell the story as you show the viewer that we need to focus on the person we are following as they are the target in this shot, this is filmed well in the short film Mop, the main reason this is used well is because the angle of the tracking shot, mostly from below the main character which shows that he is has done something wrong and is trying to make things right, From my research this production links to what the target audience wants to watch, for example from my research I found that the type of person watching this is going to laugh as it fits the target audience, the reason it fits the target audience is because of the use of props, there is lots of common house hold appliances, the reason this interests the target audience is because the viewer will recognise the items used in the film and from my research i know that the viewer will recognise this and see that the production is similar in some way to modern life meaning it has a deeper meaning to the message, from this production i know that i will have to include house hold appliances so that the viewer will recognise that. |
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This production has a good use of cinematography as it used to portray the emotion of each character, for example at the beginning the video pans around the woodland as if to show us where they are and what is happening, from this I can learn that it is based during the second world war and that the story is about two enemies, the Nazis and the US marines, the reason the cinematography is so significant it makes the scene more mesmerising and makes the viewer want to continue watching.
The main reason I will take this technique into this production is because of the cinematography and how well it is used to capture emotion. This production has a good use of cinematography as it used to portray the emotion of each character, for example at the beginning the video pans around the woodland as if to show us where they are and what is happening, from this I can learn that it is based during the second world war and that the story is about two enemies, the Nazis and the US marines, the reason the cinematography is so significant it makes the scene more mesmerising and makes the viewer want to continue watching. The main reason I will take this technique into this production is because of the cinematography and how well it is used to capture emotion. Furthermore, the use of sound is mostly Foley which means it was created post production, the reason this is used more often now is because of how effective it is, for example in this production all of the walking sounds, war sounds(bombs) and many more are used to make the scene more so-real which causes the film to pull you in, I will take this into my production. From my research this production links to what the target audience wants to watch, for example from my research I found that the viewer aged 25-40 enjoys watching something emotional, the way this production captures emotion is through the use of music, the music they have used clearly shows that it is a tense and sad scene, from this I will make sure that I am able to add emotion to this production by adding emotional music and sounds. |
Music Video
I found that this music video was very influential, at the beginning of the music video the boy Is trying to impress the girl selling lemonade but in the process irritates her as he out sells her which causes them to hate each other and show the progression of hatred through time and then the sudden realisation of what they have done to each other.
The way this appeals to my target audience is because of the progression of the relationship between the two main characters, ending in a fatal error of judgement from each other, and the two falling in love with each other. From my research this production links to what the target audience wants to watch, for example from my research I found that the target audience likes to watch something emotional and this music video is a prime example of this, another reason this production fits the target audience is due to it being a animation, I know this because in my research I found that 25%of people aged 25-40 have seen the Lego movie and enjoyed |
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In this music video the narrative is how this person has aged, the way it does this is by using different actors to play the different ages, and the way this works well is by linking the lyrics to the music video.
The way this links to my target audience is because the song relates to change through time which is used in a very unique way to apply to the target audience of 25-40. Furthermore the way it shows the change through time is shown through different speeds, at the beginning it takes a very short amount of time to show the child and by the end Lukas is walking very slow alongside the 60 year old From my research this production links to what the target audience wants to watch, for example from my research I found that if the target audience can relate to what is happening, for example in this production the main reason the audience can relate to the music video is because of the progressions through time, from this I know that I need to focus on keeping the attention off of my audience and make sure they want to continuously watch the video. |
In this music video the narrative is a couple that have been separated and they want to be reunited, the story is about them not being able to be together which links to the lyrics and is shown through emotion and movement.
This links to my target audience because the age of the people in the music video are 25+ and the way they react to each other show that there is emotion and the view will be sympathetic towards them which causes it to be aimed at 25-40 year olds. Furthermore, this fits the target audience because of the editing techniques used, for example masking out each side of the brick wall which makes the viewer think they are separated but they in-fact are actually 3meters away. From my research this production links to what the target audience wants to watch, for example from my research I found that the target audience enjoys something that makes them emotional, for example in this production I fount that the couple are upset and grieving because they have split up, the main reason I chose this video was because of the way the camera makes it look as if it wasn't filmed in a studio, the way they did this was by considering mise en scene very seriously, I will take this into my production by using mise en scene along side prioritising camera work. |
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Survey Responses
Distribution
Overall Responses
Individual Questions
From this we know that we should be targeting the younger and older edges of the target audience. This means any of the answers we receive we should know that the likelihood is that there are at an edge of the age range.
From this we know that most of our target audience are male and whatever comes up on this we can assume that they are male. This means that we will end up tailoring our short film and music videos to males more than females. This is because of how we reached out when sending the survey out.
From the results we have seen we know that our target audience tends to spend more time indoors that out. This helps us to realise where to expose our productions to them. We also know that they spend a long time on social media.
Most of the answers to this question said, social media and watching videos online. This is perfect for what we are doing as it links to how we will distribute it.
Most of the answers form this was youtube and Netflix, there were a few answers saying television as well but these were people towards the higher end of the age range.
Most people watch 6-10 hours of content per week meaning that our target audience has plenty of time to watch our productions.
This response doesn't mean much as we are airing our productions on youtube, however if we were to air them on tv we know that they would watch it in the evening between 7pm and 11pm.
This backs up our choice to choose a thriller as 40% of people would pick it as their top genre, we also can see they enjoy a true story, this is why we ant to use elements of a true story when planning our productions.
Lots of their favourite films were thrillers and adventure movies, followed shortly by superhero movies.
As these were all very close, we have decided to use flashbacks as it can explain more of the story without using dialogue. This is key in these sort of productions. Also in our music video we will be using a linear narrative style.
91% said a love narrative will fit the song and we are not surprised but will look into why people said no and change our work based on their feedback as well.
Again, 91% of people want to see a sad ending, we see this as an opportunity to make it look like it will have a sad ending but in fact it doesn't adding a twist like this will intrigue the target audience and make them talk about it more.
We learn that people like a story in their music videos. This is something we should keep in mind when producing our music video. Ours is focused on a romantic love story when two people meet and how their relationship evolves.
Overall
Overall this survey has just backed up what we know from our focus groups, it has show that the information we have asked can get the right answers for our plan. we know now what we have to do to deliver on the questions we have asked. We know now on how to plan this in a way that produces the same answers as our survey, focus groups and all of our secondary research.