Effectiveness Of Research
I feel my research was very effective. The fact that i have been doing research for a while now has helped me structure it better, but with what i looked up i thought i got a lot of valuable information. And to add to that i feel i got little unhelpful research. Overall the effectiveness of my research was very high, from what i felt.
The most useful parts of my research was definitely looking at existing websites so that i could get a feel for what mine should look like. By doing this research it help me plan make and produce my website proffesionally and accurately. The main things i learnt from this was the clour schemes and all the little bits of a website i would have forgotten without studying these external websites.
I think my research was at is's weakest when i was researching into existing social media accounts. From what i found they were all the same and had not much to talk about. There was the occasional difference which i had to pick up on and talk about however there was not much to write about. Overall i wouldn't say it was weak but i would say there could have been more to write about if i have of looked at a different type of artist.
The most useful parts of my research was definitely looking at existing websites so that i could get a feel for what mine should look like. By doing this research it help me plan make and produce my website proffesionally and accurately. The main things i learnt from this was the clour schemes and all the little bits of a website i would have forgotten without studying these external websites.
I think my research was at is's weakest when i was researching into existing social media accounts. From what i found they were all the same and had not much to talk about. There was the occasional difference which i had to pick up on and talk about however there was not much to write about. Overall i wouldn't say it was weak but i would say there could have been more to write about if i have of looked at a different type of artist.
The research i did really helped me to develop my ideas as i could disregard any one that would not fit and strengthen any ones i already had. As well as that i picked up a few new features i could add and this will only strengthen my website and the rest of the work for LO2.
As i said above, next time to strengthen the weaker points i would look at more artists so there was more to talk about in terms of different social media sites and elements.
My Survey
Adapting My Site
From Popular Survey requests I have moved both the spotify and soundcloud tabs down next to the disclaimer. Now when the site loads they are not able to see these until they scroll downwards. I feel this is better as it keeps the clean look for the site active.
At the top i have also added 2 buttons to watch both trailers, i feel they are important as the viewer will see them just as fast as everything else which makes them just as likely to watch them. Whereas before there was only a link to the main music video. |
My Evaluation
Compared to existing websites, i believe that my website looks very professional. When a user logs on to the website it will straight away show them the title just like as it does for the other two websites. Unlike the other two websites it gives people a way of accessing all of the videos available. I think this is a good thing as it means more people will watch it. My tabs stand out slightly more but i like how this looks as visitors will notice that there are different parts to the website. My website has less photos compared to other websites but has lots more video elements that make up for it. The feedback i got was mainly that the first view of the page was crowded. I fixed this by moving the apps at the side down so they don't show when the website is launched by a user. The main problems i faced was SEO consideration as wix does not support it as well as weebly does. However i have added captions to photos and geotagged the ones i could to develop a better SEO.
The Colours I decided to use were black and white. I decided to use these colours as both of the websites i looked at use the same colour scheme. After trailing multiple colours black also looked the best for the type of music video i was producing. In my survey a popular comment was that the colour scheme worked well. Also all the other websites had all there information on one page. I copied this take on a site and did the same thing however, i also have tabs where the sections are isolated as well. I feel this works well because it is the best of both worlds.
I feel that i have successfully branded my online promotional campaign with all the necessary pieces of information. I have created multiple social media accounts, shared multiple promotional videos and created a professional looking website. I have conducted several surveys regarding my websites and videos and have perfected both the content and the design of all my work. Overall I feel I have definitely successfully branded my work.
Overall the response from the audience for my website and social media was very positive. I had multiple comments saying it looked professional and that it all had a very clean look to it. I had a few improvements however these were easily fixed and now it looks better than ever. The only part of my work that I am not completely happy with is the look of the photos. These are cut out in a different way as all the other ways i tried wouldn't work. Other than this i am completely happy with it.
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Some of the comments I got said it looked professional and was easy to use. I was glad to hear this as this was one of the main aims for my website. Someone also said it looked clean and had correct branding in appropriate places. I aimed to use appropriate branding to make it more immersive for the visitor.
And Finally the overall star rating i got for my website was 4/5 stars. I am very happy with this as it shows there is some things to improve and also there are some things that have been improved and also the 1 5 star rating shows that it is indeed very proffesional |
To improve my promotional package, Icould add more time and thought when producing the package as a whole. I think to improve this I could have thought about my behind the scenes part while I was filming. I feel this was the only thing from my production that lacked content.
Like the point i said above, the one thing I would change would be planning of the behind the scenes. I feel as this is the first time i had done it the planning for it was incredibly weak however it can now only get better. Because this is the first time of doing it i didn't know what i wanted the end product to look like but now i have done it once it shouldn't be a problem in the future.
I feel the majority of my planning was extremely effective however the only point that let it down was, as i said above, the behind the scenes planning. I feel the planning book i made was my best one yet in terms of content and accuracy. I feel this helped save time and made the final product similar to my original idea. I feel that next time my behind the scenes research will be much better and i also expect my other planning to be up to the standard of what it was in this unit.
From my planning the parts I found most useful were definately the storyboard as I knew what camera angles I wanted whereas on previous occasions i just took the shot in multiple different angles. This saved alot of time however, it gave me less footage if i had planned the timings wrong. Thankfully my shooting script was detailed enough for this not to happen. This saves time filming and editing. Overall it was worth doing and was very useful.
As said before in this evaluation, the weakest part was being able to produce effective behind the scenes content as I have not done it before, the planning wasn't there and i didn't know what i wanted for my final bts production. Although all of this didn't go great i feel i still did alright and I know what can be improved for next time.
Like I said above I will know how to plan for behind the scenes footage next time and I think that will help a lot. Next time i will defenetly spend more time thinking about what i want to capture as part of my behind the scenes. Now I know what to improve on next time it will definately be better next time.
The things that worked really well was the promotional website. Overall it looked really professional, the colour scheme worked really well. For this site I used Wix and it really helped as it was more customizable than weebly. The only thing lacking was the SEO customisation. From the results in my survey the website went down really well and all issues with any of it were solved and fixed almost instantly. The research I did definatly changed how I produced everything and it all looks more professional because of it.