Primary Research
The questions
Why are you creating an online presence?
In the present day, an online presence is greater than any other. You can advertise for free while having options for added paid promotion. By creating an online presence you can reach to all types of people of any age. And an added bonus is each platform can aim at someone slightly different.
What are the advantages of promoting your product online vs TV or radio?
Like i said above you can change the type of promotion slightly for each site, this enables more people to connect with your product or service. It is better than tv or radio as you cannot be as detailed with who you are targeting.
What are you trying to achieve?
I am trying to achieve, mainly more views but also awareness around the whole project and not just the final project.
What are you selling?
I am trying to sell a brand rather than the video however the main aim of something like this is to get views as it makes people aware.
In the present day, an online presence is greater than any other. You can advertise for free while having options for added paid promotion. By creating an online presence you can reach to all types of people of any age. And an added bonus is each platform can aim at someone slightly different.
What are the advantages of promoting your product online vs TV or radio?
Like i said above you can change the type of promotion slightly for each site, this enables more people to connect with your product or service. It is better than tv or radio as you cannot be as detailed with who you are targeting.
What are you trying to achieve?
I am trying to achieve, mainly more views but also awareness around the whole project and not just the final project.
What are you selling?
I am trying to sell a brand rather than the video however the main aim of something like this is to get views as it makes people aware.
List of social network sites and their main uses/key points
Priit Kallas. (2018). Top 15 Most Popular Social Networking Sites and Apps [February 2018]. Available: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/. Last accessed 28th Feb 2018.
Top 4
YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view the videos that are posted on this site. The videos are anything from beginner videos to more professional videos. You can put just about anything you want on the YouTube site. You can also watch just about anything on YouTube.
|
Researching Existing Websites
Imagion Dragons - Next to meLayout - The general layout of this website has a slideshow of adverts at the top for their new album and tickets. As you scroll down you see their merch, this is done because you can make easy money out of it. They have a latest news section as this can promote other things other than there music. For example it could contain some behind the scenes footage. After this they have a list of all their albums, this means people can buy their music but also see what they didn't realise was out. For example new albums that have only just come out. After this there is an instagram section to promote their social media accounts. Finally they have got a ticket selling part of the page to promote their live tours. This can make them lots of money. One last thing they have right at the bottom is a subscribe function so they can send out ads to all their customers.
Design - This website has a completely black background with white text. This makes the text pop out which means the customer instantly sees it. When scrolling down you constantly see their socials and the navigation bar reminding you what you can see on their website. Use Of Media - on this website there is a constant use of pictures however there are no videos. For this website this works however on other websites it may take away something important. Most images used on this website are selling something, this goes from march all the way to vip experiences. The more expensive an item is the nearer the top it is.
|
NF - PerceptionLayout - The way this website is laid out is completely different. When you first open it you get a popup trying to get you to subscribe. After you close it, on the left is NF's logo and his socials and on the right is his spotify with all his tracks on while dead centre is his album art for his new album. When you scroll down the first thing you see is his tour dates and how to buy tickets. When scrolling down further you see all his youtube videos as a slideshow, this can give him views which makes him more money. The further down we get the less promotional it gets, in fact this part is his gallery where it just has some pictures, this doesn't make any money but it is a nice touch. Below that however it his merch section where he sells all of his apparel. And finally at the bottom they have another subscribe section below.
Design - This website also has a completely black background with white text. This also makes the text pop out which means the customer instantly sees it. Use Of Media - On this website there is many videos and pictures making it a more interactive website for people visiting. Although it takes longer to load up it definitely makes it more interesting and can in turn make more money.
|
Overall both websites promoted exactly the same things but in a different order. Nf's website had videos unlike ID's site but other than that everything was almost identical. I feel that overall ID had the better site as it looked cleaner and loaded quicker but Nf had a site that was slightly more promotional and had a connection to his fans with the gallery whereas ID only had latest news and was not informal.
This research has helped me come to the conclusion of what sorts of colour schemes i need to pick and also what sections to put in and also the order they are in as well. To add to that I am now aware of the amount of photos and videos to put in. the more the better however the less there are the quicker the website will load which is another very important promotional part. If the webpage takes ages to load people will just click off of it.
This research has helped me come to the conclusion of what sorts of colour schemes i need to pick and also what sections to put in and also the order they are in as well. To add to that I am now aware of the amount of photos and videos to put in. the more the better however the less there are the quicker the website will load which is another very important promotional part. If the webpage takes ages to load people will just click off of it.
As the photos above show, imagine dragons uses all of the top 4 social media sites. On every single one of these sites there is a link to their new album. Other than youtube, where it is all music videos, from what i have found the all have similar content just advertising what they are doing to get more people interested, the only thing that changes is how the present that both because of how the site forces them to present their content and the audience their content is for.
|
As the photos above show, NF uses all of the top 4 social media sites. On every single one of these sites there is a link to their new album and on this occasion, links to spotify and apple music etc. Other than youtube, where it is all music videos and audio videos, from what i have found the all have similar content just advertising what he is doing to get more people interested, the only thing that changes is how the present that both because of how the site forces them to present their content and the audience their content is for.
|
Overall both sets of artists promote exactly the same things on exactly the same social media sites but to a different audience. Nf's socials are a lot more personal and feel like him talking where as ID's socials feel like they have someone to do it for them. I feel that overall ID had the better sites as the content they shared was more promotional however NF's socials connected with people, which some people would argue is the point in social media.
This research has helped me come to the conclusion of what sorts of promotional and personal things I want to post to my socials and how to post them. It has also helped me to know what to put in the bio's and how to make it look professional but not too professional.
This research has helped me come to the conclusion of what sorts of promotional and personal things I want to post to my socials and how to post them. It has also helped me to know what to put in the bio's and how to make it look professional but not too professional.
Creating Socials
Summarising My Research
Primary
One of the main things that I have learned from my primary research is that I need to use multiple platforms of social media differently. From my results people all like to use different platforms however most use the same top 4. This has led me to believe that I cannot put a all of the attention into one and then not as much into another. They all need to have a suitable amount of relevant information.
Secondary
From my secondary research I have found that with websites it is best to pick two opposing colours to get the attention of the customer. With social media accounts it is best to leave a link to the song and also to post photos advertising it. it is good to post updates and also exclusive information to attract fans to these accounts.