Research
In this advert the emotional pull they use is ethos. They put you in the mind of the 'victim' to use the ethos technique to it's full potential. This is to strengthen your opinion on the matter. The slogan they use it, #DontSayDontSend. In this ad the creator has decided to use a character that is more likely to be bullied then anyone else. In modern day society people do get bullied. To finalise this off they show all his bullies at his funeral re-thinking what they did. They then leave and the only people left are their parents.
The advert featured above focus on the whole idea surrounding cyber bullying. The man involved does not realise how hurtful it is until he see's her crying. Emotional appeal is used incredibly significant as a result of the audience/viewer connecting with both the victim and the bully because we automatically are drawn to the girl and want the bully to stop. Even though we despise him and what he is doing, we connect to him on an emotional level as everyone see's that he tries to protect her at the end.
Planning
Script
Location Reece
Actors
Victim - Zara Trott
Bully 1 - Jeremiah Newman-smith
Bully 2 - Owen Feetham
Voice Of God -
Bully 1 - Jeremiah Newman-smith
Bully 2 - Owen Feetham
Voice Of God -
I attempted to get people who have been directly affected with cyber-bullying however at such short notice no-one was available.
Sound
Slogan
#Don't Say Don't Send